Facebook selects Pearson VUE to deliver online proctored certification exams for digital advertisers

BLOOMINGTON, MN, Sept. 6, 2016 – Pearson VUE, the leader in computer-based testing, has signed a multi-year agreement with Facebook (NYSE: FB) for global online delivery of its new Blueprint Certification exams for digital advertisers.

Effective September 6, 2016, Pearson VUE will deliver Facebook Blueprint certification exams — covering advanced skills in Facebook advertising, media planning and buying, analytics and reporting, and more — via Pearson VUE's global cloud-based solution for online proctored testing and its Pearson Professional Center network.

Most exam delivery will be online proctored, allowing Facebook Blueprint certification exams to be delivered through the cloud and taken by test candidates from their home, office, or any other location that meets security requirements. Candidates will be supervised in real-time by Pearson VUE proctors using web cameras, microphones and other security protocols.

Those who obtain Blueprint Certification via online proctoring will need to meet security criteria, including a clean, private room or office with a desk space clearly visible via webcam. They must also complete security-related admission steps, such as an ID check, with a greeter before testing can begin. In addition, the proctor is trained to notice tell-tale signs of cheating, and will require the candidate to do a visual sweep of the test-taking environment with the webcam.

Mark Poole, Global Partner Certification Lead at Facebook, said: “We are excited to partner with Pearson VUE because their global reach and best-in-class customer service will provide our advertisers and marketing partners with a world-class certification experience. This in turn will help advertising agencies, enterprises and small businesses select and retain talent with the advanced skills needed to increase the effectiveness and impact of advertising campaigns on Facebook.”

Bob Whelan, president of Pearson Assessments, said: “I am excited Facebook has entrusted Pearson VUE as its test delivery provider. The entire Pearson VUE team is looking forward to helping the Facebook Blueprint program grow and evolve in the coming years.”


About Facebook

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Facebook's Blueprint education and certification program helps educate agencies and advertisers on how they can effectively achieve their business results through marketing on both Facebook and Instagram. For more information, visit facebook.com/blueprint

About Pearson VUE

Pearson VUE (www.pearsonvue.com) is the global leader in computer-based testing for high-stakes certification and licensure exams in the healthcare, finance, information technology, academic and admissions markets. It offers a full suite of services to develop, manage, deliver and grow test programs for over 450 clients via the world’s most comprehensive network of highly secure test centers in 180 countries, and through online solutions. Pearson VUE owns Certiport, the global leader in foundational IT certification solutions, and is a business of the world's leading learning company Pearson (NYSE: PSO; LSE: PSON).

Media contact

Damien Fletcher
+44 (0)20 7010 2582